INTERNET MARKETING: A BUSINESS GATEWAY TO THE WORLD

Internet marketing can be defined in multifarious ways. You name it as long as you are in the business of using the internet to rake-off profit.

 Earlier, Internet Marketing consisted of making a website, posting ads to the other companies’ web and so on. But things have changed, Internet Marketing has become a household parlance to every business there is. Internet is being used to boost profit by any company whether it’s a confessed utterly an online business, halfway or just nothing at all.

For obvious (business) reasons Internet Marketing uses the Internet to do the following:

• Communication. This is the flagship of the internet. It’s plane communication. Then it eventually evolves into some kind of business to communicate products and services to prospective clients.
• Advertise. I guess this is one of the lifeblood of Internet Marketing or the internet itself. This includes selling ad space, goods or products and a lot more.
• Research. Encyclopedias were one time kings and queens to scraping information on any kind. Now, you’ll see good ‘ol grandpa on rocking chairs totally unemployed. But I still love ‘em!

Setting aside anachronism, Internet is being used by Internet Marketers to gather demography, feasibility studies, needs, potential and established costumers.

Internet Marketing may include handfuls of the following:

BUSINESS WEBSITE: This kind of internet marketing is typical and common. This includes images, write-ups, videos, audios and by all means possible to convey to the world at large what the company is and what benefit do they have to clients and visitors alike.

 SEARCH ENGINE MARKETING: Obviously, google.com is standing tall among others. A multi-billion company at that by just a pay-per-click fashion. Google.com as well as other search engine web sites is running a search engine optimization (SEO) where they are highly paid. SEO is a listing priority boosting program that maximizes your website hits and popularity on the internet.

ELECTRONIC MAIL (EMAIL) MARKETING: E-mail blasting, mass emailing, or anything that pertains to sending emails to selected or collective group of people and companies. This type is a little bit reserved rather than candid. It targets only one particular person per email at most.

BANNER ADVERTISING: One website may as well entertain ad placements from other companies or individuals rather than just their own. For a certain price the ads will be place at certain space on the website depending on the price and size just like newspapers ads.

 ARTICLE MARKETING: Simple, just the way I’m doing! It’s the process of writing article about a particular product or service then uploading it to the article syndicating websites for it to spread at the World Wide Web.

PRESS RELEASE: PR or Press Release is common among many companies. This contains news and views, profile, products and services, awards and recognitions, finished projects of the company whatsoever in one. It is oftentimes sent as hard copies on a neatly and smoothly printed press kit. But it can also be sent in a form of soft or electronic copy through the internet.

SOCIAL MEDIA MARKETING: Social communications nowadays are hypes and almost a must. The least you can do to present your product to the world is through social media sites. Namely; facebook.com, friendster.com, multiply.com, twitter.com and so on. At most you can have a website. In fact nowadays not having a website can divert some of your probable clients to your competitors, which I could say “money-turned-to-stone.”

 I suggest having your own website though, although you might shell out a little amount but it wouldn't be bad, rather than just using social media networks.

First thing in mind is reputation. Personal website may give lasting impression to clients about what company you are. It might be redeemed partly by the designs and interactivity of your website. Mental reflex dictates that if a company cannot afford a website (as most company can) then it’s a big question to their product and services. Frank and candidly, most clients prefer companies with websites of their own rather than those stuck at social networks!

Second thing is that fly-by-night black ship of the internet marketing can easily create an account at any social network rather than make their own website. Thus, clients tend to back-off and verify a product for a website just to reassure.

BLOG MARKETING:  A very start-up to website creation. A thing to wannabies. Blogging is a site where you post opinions, comments, photos, videos and even audios. The blog has its own isolated benefit but not more than a website does (www.website.com). 

A blog is a potential profit generator depending on your frequency on updating and posting contents. This is not bad for internet marketing greener.

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SOCIETY LOUNGE: A FINE GUSTATORY TREAT

We have here Filipino sits a la French palate teaser!

But before your nose eagerly sticks into their finely crafted culinary artistry, you might be kicking few strides from the bustle of Makati’s busy streets. Well, maybe just some few steps from your swivel chair and wallah! That’s Atrium Makati.

Don’t freak out for ambiance finicky companions, they’ve got outdoor and indoor set-up for some composed and liberated souls.

 This Society Lounge thing is the brainchild of the two triumphant buddies; Andren Dizon and Chef Patrice Freuslon. Both of them step their best foot forward on distant shores. They came back to the country bringing home the bacon and heralding to the archipelago their culinary and business prowess.

 Pampanga has been instrumental to the shares of the place’s ornate setting. Dizon being a native of that place hauled to the Lounge if not the best then Pampanga’s finest furniture hand made. Take your soles from the inside-out of the Lounge – you’ll never go wrong.

While Chef Freuslon juggles in the kitchen her French cooking stint with Asian and Middle Eastern ingredients. She’s a cooking demigod of her thing. 

 That is why at society Lounge appetizers and other dishes give you a whip in the tongue and a chill to the bone with Crocodile Fillet Tempura Cum Mango, Sweet Chilli Dip, a mouthful of Shrimp Noodle Spring Rolls with Garlic Chili and a tease of remoulde sauce.

 Here, you maybe missing half of your stay, or should I say, half of your life – without the inviting taste of Roasted Salmon Fillet paddling in Cognac Sauce harbored at a scoop of red rice garnished with fresh wild greens – the green asparagus and Chinese cabbage.

Mangoes here are one of a kind that dangles a mile at the dinning table. They are treated like queens on the sweet, sour and savory dishes. Obviously, mango is an aftertaste catalyst or neutralizer of those mentioned above.

Macapuno is one thing for Chef Freuslon to tango with warm chocolate caramel tarts.

 That’s a taste buster!

Society Lounge can book upto 50 people to be laid snootily on their cozy couch and at least 30 to 40 people for the VIP lounge.

Well, they’d commit the sin of omission if they will not serve your finicky taste for wine because at the array, they have the hall of famers for wine from trending cocktails, to fine and mainstreaming champagne.

 They are nestled somewhere here:

Atrium of Makati Bldg., Makati Avenue, Cor. Paseo De Roxas, Makati City.

Drop a call: (632) 408-1852

Enjoy!

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FOOD CART: LOCATION IS KEY

Often times as start-up franchisee we first tend to calculate capital before contingencies. But Henry Ong (a coveted financial adviser) suggested otherwise.

Now, your budget will depend on feasibility studies on any thing else that includes as part and parcel of your target business. At this juncture – it’s location!

For somebody who has cold cash in hands we sometimes shrink our location to fit the size of our budget or shrink our budget to fit the size of our location.

This time it would seem neither.

Your target location maybe:

PUBLIC MARKET: Or otherwise known as “bilihang bayan” or “pang-masa.” Here, margins are kept low for the price to be much competitive; leveling it to the kind of consumers found in the public market.

Lower margins would mean:

• Cutting cost in every area of your operations
• Cheaper recipes or ingredients
• Reduced servings
• Source out for intermediate workforce

If your target location is a public market, then obviously your cash or capital outlay is a little bit smaller.

Affordability is king!

But then logic dictates that what you give is maybe what you take. With lower margins, then comes lower return of investment – most of the time.

SHOPPING CENTER: A place most of the time a bit aloof from common mass footprints. 

Little elite in ambiance.

In this location designs and taste have to tango to get to the edge. Remember that shopping centers are hubs of professionals and young individuals who are likely to be attracted to comely branding, stylish designs and packaging.

To be at par you may have to: 

• Shell out more cash

• Use high-end ingredients

• Train staff for better costumer service

With all these, revenues are higher for the reason that higher end branding, packaging, training whatsoever brings out the best in the business. Besides, you can also charge higher prices for the goods or services.

Location now depends on your risking personality. For shopping centers, returns maybe big but losses maybe the same too. In the public market – you’ll get the reverse – lesser investment – lesser loss.

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